Hire a mobile app marketing team without building one in-house
MARUA helps mobile apps grow through paid user acquisition, creative testing, app store optimization, and analytics. We focus on users that stay, monetize, and make your app business stronger.
Built for mobile app teams · Gaming · Fintech · Health · Utilities · Consumer
Installs don't pay the bills
Any agency can buy traffic. The hard part is finding users who open the app again, complete meaningful events, monetize, and create a path to profitable scale.
Cheap installs can hide poor retention, weak monetization, and low-quality traffic.
Winning ads do not last forever. Growth needs constant creative iteration.
Scaling without LTV, retention, and revenue visibility turns budget into guesswork.
Four disciplines. One growth team.
Instead of hiring separate people for UA, creatives, ASO, and reporting, MARUA gives your app one focused mobile growth team.
Meta, Google App Campaigns, TikTok, Apple Search Ads, Snapchat, AppLovin, Unity, and other mobile-first networks. We build, manage, test, and scale campaigns around real business signals.
We develop hooks, concepts, scripts, statics, UGC angles, playable ideas, and structured testing systems to find what actually converts at scale.
We improve how your app converts store traffic through icons, screenshots, metadata, keyword strategy, experiments, and localization.
We connect acquisition decisions to the metrics that matter: retention, revenue, ROAS, LTV, payback, events, cohorts, and country-level performance.
We don't dabble. We specialize.
MARUA is built specifically for mobile apps. That means we understand the details that generalist agencies often miss: store conversion, post-install quality, creative fatigue, geo expansion, SKAN limitations, attribution gaps, and the difference between cheap traffic and valuable users.
- Optimize for leads, clicks, or surface-level installs
- Use broad templates across industries
- Report activity instead of impact
- Treat creative as an afterthought
- Miss mobile-specific growth constraints
- Built specifically for mobile apps
- Connects UA, creative, ASO, and analytics
- Looks beyond CPI into retention and monetization
- Tests creative systematically
- Focuses on profitable scale, not vanity volume
Apps we've helped grow
From casual games to reward-based apps, we have helped mobile products acquire users, test creatives, improve store conversion, and scale across markets.
Scaling paid acquisition across multiple channels and markets.
Growing a casual puzzle game across international markets.
Testing acquisition angles around classic card gameplay and rewards.
Building and testing new hooks for competitive puzzle gameplay.
Improving market fit through store positioning and creative iteration.
Supporting launch growth with store assets and paid acquisition.
We take on a limited number of new app partners each quarter.
Partnership packages
Pick the level of growth support your app needs. Start lean, then scale when the data is ready.
For mobile apps that want a focused growth setup, clean reporting, and a structured first testing rhythm.
- Monthly strategy call
- Basic Meta + Google setup
- KPI review and reporting
- Funnel and onboarding feedback
- 4 creatives per month
- 1 experiment roadmap per month
- ASO quick review
- Growth recommendations
For apps ready to build a proper growth machine across acquisition, creatives, store conversion, and reporting.
- Everything in Starter
- 10 launch creatives
- 3 new creatives per week
- Weekly UA optimizations
- Meta + Google management
- Creative testing framework
- Audience and hook iteration
- Biweekly growth calls
- KPI dashboard and reporting
- Experiment roadmap
- Store page experiment strategy
For mobile apps with meaningful budget, multiple channels, or aggressive growth targets.
- Everything in Growth
- TikTok / AppLovin / Unity / Mintegral expansion
- Playable and influencer strategy
- Live UA scaling support
- Slack or Telegram direct access
- Competitive market analysis
- Advanced geo expansion
- Full roadmap ownership
- Custom reporting cadence
Prices exclude ad spend. Packages are designed for mobile app teams that want strategy and execution, not just campaign maintenance.
Growth starts with the right signal.
We'll look at your app, your goals, your current setup, and where MARUA could help unlock scale.
A simple growth system
We audit your acquisition, store presence, creative pipeline, tracking, and growth economics.
We identify the biggest growth constraints and focus on the highest-impact opportunities first.
We launch structured experiments across channels, creatives, store assets, and geos.
We double down on what works, cut what does not, and keep improving the system every month.
Small team. Senior focus.
MARUA is intentionally lean. You are not buying agency layers. You are working directly with people who understand paid acquisition, creative production, mobile games, ASO, and performance reporting.
No handoff to junior teams. Strategy and execution stay close.
We understand app stores, mobile attribution, creative fatigue, retention, and LTV.
We care about revenue, payback, retention, and scale, not just pretty dashboards.
We are a small team of growth operators, built for focus, speed, and accountability.
Built for app teams that want real scale
- You have a live mobile app
- You already have users or early traction
- You want to scale paid acquisition
- You need better creatives
- You want stronger app store conversion
- You care about retention, revenue, and LTV
- You want a hands-on growth partner
- You only want the cheapest possible CPI
- You have no tracking or willingness to improve it
- You expect growth without testing
- You want a generic marketing agency
- You are not ready to act on data
Ready to hire a mobile growth team?
Book a strategy call and we'll look at where your app growth is blocked, what is worth testing, and how MARUA could help.
Frequently asked
Quick answers. For anything else, book a call.